Interactive publication
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Reporting at a coarser level than execution
A platform executes targeting at a fine geography (e.g. H3 r8 or zip+4) but only reports delivery at a coarse level (e.g. DMA or state), masking whether the fine-grained target was actually honored.
Class
Case to account for
Affects
2 conversions
01
Detection
Reporting API's finest available geography dimension is coarser than the geography used at targeting time.
02
Mitigation
01
Request the platform's most granular reporting breakdown available, even if coarser than execution
02
Treat unverifiable fine-grain execution as an assumption to be validated by independent measurement (e.g. geo-lift test), not platform reporting
03
Affected conversions
H3platform-native IDs
OPENAdmin polygonsH3 (weighted crosswalk)
OPEN