By Ether DataRequest data sample
Interactive publication
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PlatformCase 01 of 11

Asynchronous boundary updates

When an admin/postal boundary source updates, ad platforms and the advertiser's own crosswalk do not necessarily update on the same date; targeting and reporting can briefly use different boundary vintages for the same campaign.

Class
Case to account for
Affects
2 conversions
01

Detection

Compare the boundary vintage timestamp used for targeting against the vintage used for the reporting join; flag mismatches.

02

Mitigation

01
Pin and log the boundary vintage used at both targeting time and reporting time
02
Re-run the crosswalk and flag affected flights whenever a platform's boundary source updates mid-campaign
03

Affected conversions

Admin polygonsH3 (weighted crosswalk)
OPEN
H3platform-native IDs
OPEN