Interactive publication
Back to the cataloguePlatformCase 02 of 11
Optimized targeting expansion
Platforms with 'audience expansion' or 'optimized targeting' features silently deliver impressions outside the submitted geography/audience to hit performance goals, breaking the assumption that delivery equals the requested target.
Class
Case to account for
Affects
2 conversions
01
Detection
Delivered impression geography (from platform reporting) includes cells/areas outside the submitted target set.
02
Mitigation
01
Disable expansion/optimization features for geo-experiment cells specifically
02
Reconcile delivered vs. requested geography every flight and flag material leakage
03
Affected conversions
H3platform-native IDs
OPENPoint+radiusH3
OPEN