By Ether DataRequest data sample
Data marketplace

Everything we sell, on one grid

Three kinds of product sit on the same H3 cell, so any two pieces join without a spatial operation. The data itself, the knowledge bases that document how the grid works, and the MCP services that let an agent do the conversions.

Layers
23 on one grid
Shared unit
H3 r8 cell · hour of week
Free tier
Foundation · Manhattan · both KBs
01
19 layers

Data

Tables and vectors in your warehouse. Every card returns a Manhattan sample.

168 Foundation

Free, forever
Tabular · Census

250 Census attributes per cell. The free context floor, on BigQuery Marketplace, no signup. Population, income, education, housing and commuting, already projected onto the grid.

Grain
H3 r8 cell
Time
Annual vintage
Coverage
National
Delivery
BigQuery, Snowflake

168

Priced by market
Tabular · Hour of week

The full hourly context for any US metro. Every cell, every hour of the week. It tells you who is around a place on a Tuesday at 10am rather than on average. Manhattan is free.

Grain
H3 r8 cell, hour of week
Time
168 hours of the week
Coverage
Manhattan free, metros priced
Delivery
BigQuery, Snowflake

168 VE

Enterprise
Vector · Embedding

The vector embedding of real-world context. A learned representation your model queries directly, instead of a set of hand-picked columns.

Grain
H3 r8 cell, hour of week
Shape
Dense embedding per cell hour
Coverage
National, 49 states and DC
Delivery
BigQuery vector column

Master Embeddings Model

Enterprise
Vector · Alignment

Brings your own data into our latent space and aligns it with 168 VE, so your vectors and ours speak one language.

Input
Your vectors, or a flat file
Output
Aligned embedding, same space as 168 VE
Coverage
Follows your footprint
Delivery
Warehouse table or API

Economic Gravity

Priced by market
Tabular · Origin and destination

Where the people in a cell come from, weighted by commute flow and sector, built on LEHD origin destination records.

Grain
H3 r8 origin to destination pair
Time
Hour of week, sector timed
Coverage
National, 49 states and DC
Delivery
BigQuery

NAICS Hourly

Priced by market
Tabular · Sector by hour

Employment by NAICS sector for each hour of the week, so a retail cell and a hospital cell stop looking alike at 9pm.

Grain
H3 r8 cell, NAICS 2 digit
Time
168 hours
Coverage
Massachusetts, metros on request
Delivery
BigQuery

POI Open Probability

Priced by market
Tabular · Hour class

The probability that a business of a given type is open in a cell, by hour class, without scraping storefront pages.

Grain
H3 r8 cell, POI class
Time
Hour class of week
Coverage
National grid, signal in 2.2 million cells
Delivery
BigQuery

Place Archetypes

Priced by market
Tabular · Typology

A label that groups cells behaving alike, so a plan can run on a few dozen place types instead of millions of individual cells.

Grain
H3 r8 cell
Time
Derived from the 168 hour shape
Coverage
National, 9.2 million classified cells
Delivery
BigQuery

Ambient Population

Priced by market
Tabular · Hour of week

How many people are in a cell in each hour of the week. Resident and worker counts on a UTC axis, so Tuesday 10am in Denver lines up with Tuesday 10am in Boston.

Grain
H3 r8 cell, hour of week
Time
168 hours, UTC axis
Coverage
National, 3.1 million cells
Delivery
BigQuery

Broadcast Reach

Priced by market
Tabular · Signal coverage

Which TV and FM stations cover a cell, counted from FCC service contours. It measures coverage capacity rather than viewership.

Grain
H3 r8 cell, band, service
Time
Static, versioned by filing
Coverage
National, 49 states and DC
Delivery
BigQuery

Transit Stops

Priced by market
Tabular · Stop supply

Transit stops per cell by mode, from the National Transit Map. It counts stop presence rather than boardings.

Grain
H3 r8 cell, mode
Time
Static, versioned by snapshot
Coverage
National, 1,169 agencies
Delivery
BigQuery

Weather Regimes

Priced by market
Tabular · Daily

Daily weather flags per cell, scored against local normals rather than fixed thresholds, so a hot day in Phoenix and a hot day in Boston mean the same thing.

Grain
H3 r5 cell, date
Time
Daily, 2024 onward
Coverage
National
Delivery
BigQuery

Departure Time

Priced by market
Tabular · Commute window

When resident workers leave a cell in the morning, in the ACS departure bands. The bands are local clock, so pair it with the Time Crosswalk before joining an hourly table.

Grain
H3 r8 cell, departure window
Time
Local clock bands
Coverage
National, 50 states and DC
Delivery
BigQuery

Institutional Calendars

Priced by market
Tabular · Daily

School and university sessions by state and campus, with SNAP issuance days. Session windows follow state norms rather than district calendars.

Grain
State, campus, H3 r8 cell
Time
Daily
Coverage
National, 19,385 districts
Delivery
BigQuery

Geo Crosswalk

Free, forever
Interoperability · Boundary to grid

Boundary to H3 and back for county, tract and block group, with the overlap fraction on every edge so a rollup is auditable. Media market rollups are not included, because those boundaries are licensed from the rating provider.

Grain
Boundary to H3 r8 edge
Time
Static, versioned by vintage
Coverage
National
Delivery
BigQuery, MCP tools

Time Crosswalk

Free, forever
Interoperability · Hour of week

Any timestamp to its hour of the week, correct across time zones and daylight saving, which is where most hourly joins quietly go wrong.

Grain
Timestamp to hour of week
Time
168 hour axis
Coverage
All US time zones
Delivery
BigQuery, MCP tools

Screen Venues

Priced by market
Tabular · Venue supply

Where a screen could sit: 2,174,623 venues across 16 classes, counted per cell. It measures venue supply rather than screens sold or seen. Overture leaves operating status unset on 686,458 of them, and those are retained and counted rather than dropped.

Grain
H3 r8 cell, venue class
Depth
375,840 cells, 16 classes
Coverage
National, 50 states and DC
Delivery
BigQuery

In-store Commerce

Priced by market
Tabular · Retail supply

Where purchase occasions physically happen: 2,168,244 retail outlets across 24 classes. It records store presence rather than sales or media participation. Brand identity is deliberately absent, so a chain is a count rather than a name.

Grain
H3 r8 cell, commerce class
Depth
389,160 cells, 24 classes
Coverage
National, 50 states and DC
Delivery
BigQuery

Lodging Capacity

Priced by market
Tabular · Lodging supply

261,702 lodging properties across 8 classes, counted per cell. Property counts only, with no room counts, so it sizes lodging supply rather than bed capacity.

Grain
H3 r8 cell, lodging class
Depth
139,324 cells, 8 classes
Coverage
National, 50 states and DC
Delivery
BigQuery
02
2 layers

Knowledge base

The written standard behind the grid. Open, no signup.

Geographic Interoperability KB

Open
Knowledge base · Boundary to grid

The written standard for moving between boundaries and the H3 grid. It covers inscribed and circumscribed circles, containment rules and weighted crosswalks, with the conversion code tested against every claim on the page.

Format
Web pages and markdown
Depth
45 pages, worked examples
Machine read
llms.txt index, per page markdown
Access
Open, no signup

Temporal Interoperability KB

Open
Knowledge base · Hour of week

The same treatment for time. It defines one hour of week axis and catalogues 62 edge cases across 13 categories where an hourly join silently produces the wrong answer.

Format
Web pages and markdown
Depth
62 edge cases, 13 categories
Machine read
llms.txt index, per page markdown
Access
Open, no signup
03
2 layers

Services

MCP servers. Your agent connects once and calls the tools directly.

Interoperability MCP

Free, gated
Service · MCP server

The knowledge base as a tool surface. An agent connects once and runs the tested conversions live, rather than reading a page and reimplementing it. It covers both corpora, geographic and temporal.

Tools
15, geo and time
Transport
Streamable HTTP, stdio
Auth
OAuth 2.1, email registration
Status
Private beta

Media Planning MCP

Enterprise
Service · MCP server

The planning layer as tools, run against one client's store network. Each tool returns the audience around the stores, the people in reach of them, on the H3 grid. The experiment tools design matched test and control markets and read the lift against the client's own point of sale.

Tools
58, in six families
Signal grain
H3 r8, delivered at r6
Validation
The client's point of sale
Status
By engagement
What a sample request gets you

You get a Manhattan extract, and the query

The knowledge bases need no request. They are open links. For the data and the services, a request gets you this. Nothing to install and nothing to move, since a sample is a table in your warehouse, or a file if you would rather look at it first.

01

Tell us the layer

You pick a card and send the request. The subject line carries the layer name, so it routes without a call first.

02

We send the extract

A Manhattan slice of that layer with the schema, the column definitions, and one query that answers a question you care about.

03

You decide on coverage

If the sample holds up, we scope the metros or the states you need and price from there.