Interactive publication
Back to the catalogueAdvertising semanticsCase 22 of 22
Work location inference
Inferred 'work' location (typical daytime weekday device location) misfires for remote/hybrid workers, gig workers, and multi-site employees, assigning a work cell that doesn't reflect actual employment geography.
Class
Case to account for
Affects
1 conversion
01
Detection
Daytime weekday location is dispersed across multiple cells with no single dominant cell above a confidence threshold.
02
Mitigation
01
Require a minimum daytime-weekday visit concentration before inferring work
02
Treat remote-work-prevalent segments with lower confidence weighting or suppress the work-location field
03
Affected conversions
PointH3
OPENMore in Advertising semantics
Bidstream truncationCarrier NAT / multi-family IP poolingCorridor boundary oscillationCross-device location stitchingDeclared resolution exceeds input accuracyDestination interestExcluded-area leakageFrequency across overlapping targetsGPS noise / boundary oscillationGPS-derived location accuracyHome location inferenceIP-derived locationLocation confidence scoringLocation interest versus presenceLookback window sensitivityMixed-provenance channel bundlePhysical presencePooled location sources in delivery logsPublisher-declared locationRecent presenceTreatment/control contamination