Interactive publication
Back to the catalogueAdvertising semanticsCase 09 of 22
GPS noise / boundary oscillation
Noisy fixes near a boundary flip cells back and forth, inflating counts.
Class
Case to account for
Affects
2 conversions
01
Detection
High-frequency cell alternation within the accuracy radius.
02
Mitigation
01
Smooth trajectories
02
Snap using accuracy radius
03
Debounce boundary crossings
03
Affected conversions
Line/corridorH3
OPENPointH3
OPENMore in Advertising semantics
Bidstream truncationCarrier NAT / multi-family IP poolingCorridor boundary oscillationCross-device location stitchingDeclared resolution exceeds input accuracyDestination interestExcluded-area leakageFrequency across overlapping targetsGPS-derived location accuracyHome location inferenceIP-derived locationLocation confidence scoringLocation interest versus presenceLookback window sensitivityMixed-provenance channel bundlePhysical presencePooled location sources in delivery logsPublisher-declared locationRecent presenceTreatment/control contaminationWork location inference