Time-dependent audience membership

Audience membership defined by location visitation is inherently time-bound (a person who visited last month may not still be a customer); treating an audience segment as static after its build date silently stales the targeting/measurement population.

Class

Case to account for

Affects

2 conversions

Detection

Segment build/refresh timestamp older than the segment's documented validity window relative to current campaign flight dates.

Mitigation

Attach a build timestamp and validity window to every audience segment and enforce refresh before expiry

Re-materialize location-based audiences on a fixed cadence rather than reuse a single static build across a long flight

Affected conversions

PointH3

OPEN

Point+radiusH3

OPEN