Interactive publication
Back to the catalogueTemporalCase 06 of 10
Store openings and closures
A store location list used for trade-area or catchment geometry goes stale as locations open, close, or relocate; targeting or measuring against a closed store's geometry wastes spend and biases lift measurement toward zero.
Class
Case to account for
Affects
2 conversions
01
Detection
Store master list last-verified date exceeds the freshness SLA, or a store's activity signal (POS, footfall) drops to zero while still listed active.
02
Mitigation
01
Refresh the store master against a POS or footfall feed on a fixed cadence, not just periodic manual audits
02
Auto-suspend targeting/measurement for any store with a sustained zero-activity signal pending verification
03
Affected conversions
Point+radiusH3
OPENAdmin polygonsH3 (weighted crosswalk)
OPEN