Interactive publication
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Household-level targeting risk
Targeting resolved down to a single-household granularity (e.g. one residential parcel or a cell containing exactly one dwelling) functions as individually addressable targeting even when labeled as 'neighborhood' targeting.
Class
Case to account for
Affects
3 conversions
01
Detection
Target cell/geography contains a single residential structure or a household count of 1 per census/parcel data.
02
Mitigation
01
Enforce a minimum household count per targetable unit, coarsen automatically if below threshold
02
Reject or flag targeting requests whose resolved geography maps to a single dwelling
03
Affected conversions
Point+radiusH3
OPENPolygonH3 (center-contained)
OPENH3platform-native IDs
OPENMore in Privacy
Consent-based precision reductionDeclared unit below the precise-location thresholdDevice trajectory exposureDifferential privacy noise calibrationK-anonymity thresholdsMinimum aggregation windowRegional privacy restrictionsResolution degradation policySmall-cell re-identification riskSparse-audience suppressionTemporal leakage