Interactive publication
Back to the catalogueMeasurementCase 01 of 05
Duplicate observations
The same impression/visit counted multiple times inflates audience per cell.
Class
Case to account for
Affects
1 conversion
01
Detection
Repeated dedup keys within a window.
02
Mitigation
01
Deduplicate by key+window before aggregation
03
Affected conversions
PointH3
OPEN